Projects

ERNST BEER

As genuine and as good as it gets.

BEER IS ERN(E)ST
BUSINESS

ONLY IN SOUTH TYROL

We had a world-changing idea: let’s make a beer called HORST. We gave 500 of them to the Ost West Club Meran as a sponsoring idea. A few weeks later, people had bought 17,000 of them. And it gets better! We even got a letter from a law firm in Rome, threatening us with legal action. (Yeah, no kidding.) Who had a problem with us? FORST, the local brewery. Well, figures. So we changed the name and got down to business.

THE IMPORTANCE OF BEING ERN(E)ST

The smooth blonde is ready for round two – spearheading more beer variety in South Tyrol. A new name, the same quality, and as ern(e)st as it gets! And with a delivery service, to boot! Ready or not, beer we come!

MADE BY LOCALS FOR LOCALS (AND EVERYONE ELSE)

ERNST is a 96% South Tyrolean beer. A blonde beer which goes down a treat, bottled in 0.33 litre bottles and with 4.9% alcohol. Prepare for an explosion of taste, brewed by Hubenbauer Alex in Varna. ERNST also organises parties for party animals who are young at heart.

THE SQUAD

IDEA: PEPPIS

SALES: WINESTORE

BREWER: ALEX & GREGOR

PHOTO: CHRISTOPHER KRÖLL

MODEL: RENE, HOLLER, CHRISTOPH & PEPPIS' HAUSMEISTER