Luxury doesn’t mean posh – enjoy life by dancing under the rain and spending quality time with your loved ones. No frills, no diamonds, just a good time..
Karoline Dilitz is back again to run the Küglerhof. What her father Axel had built packed plenty of style. What came after him, well, left a lot to be desired. But then Karoline came back and worked her magic, et voila, we’re back in business, baby!
We asked if they wanted a new sauna or pool – what about A/C in the room? And a car park, too! To which Karoline said we should talk things over a glass of wine and let our creative juices flow. And that’s just what we did
We created a colourful video manifesto: "If I had a Hotel". Karoline now does have a hotel, and she tells guests what she and the Kuglerhof are all about against the backdrop of stunning views and a joyful jingle you’ll be humming to all day long. In other words, living in the present, sharing good times with friends over a glass of wine and pasta – always pasta! – is what matters. No need to reinvent the wheel or build a new pool or sauna. Only the branding is new – 100% us, 100% Karoline.
IDEE, CONCEPT, DESIGN & WEB: PEPPIS
THE BRAVE ONES: KAROLINE & HUSBAND SIMON
VIDEO: STEFANIE AICHNER
PHOTO: GERD EDER
MODELS: KARO & FRIENDS