Projects

KÜGLERHOF

Luxury doesn’t mean posh – enjoy life by dancing under the rain and spending quality time with your loved ones. No frills, no diamonds, just a good time..

AN INVITATION
FOR THE
CURIOUS SOUL

KAROLINE IS BACK

Karoline Dilitz is back again to run the Küglerhof. What her father Axel had built packed plenty of style. What came after him, well, left a lot to be desired. But then Karoline came back and worked her magic, et voila, we’re back in business, baby!

THE (DAY)DREAM

We asked if they wanted a new sauna or pool – what about A/C in the room? And a car park, too! To which Karoline said we should talk things over a glass of wine and let our creative juices flow. And that’s just what we did

THE SOLUTION

We created a colourful video manifesto: "If I had a Hotel". Karoline now does have a hotel, and she tells guests what she and the Kuglerhof are all about against the backdrop of stunning views and a joyful jingle you’ll be humming to all day long. In other words, living in the present, sharing good times with friends over a glass of wine and pasta – always pasta! – is what matters. No need to reinvent the wheel or build a new pool or sauna. Only the branding is new – 100% us, 100% Karoline.

THE SQUAD

IDEE, CONCEPT, DESIGN & WEB: PEPPIS

THE BRAVE ONES: KAROLINE & HUSBAND SIMON

VIDEO: STEFANIE AICHNER

PHOTO: GERD EDER

MODELS: KARO & FRIENDS