Projects

REGUEST

YW:OR - the Yellow World of Re:Guest – music, fun, sleeping pods and first-class service.

A world first – a software reshaping the hospitality experience.

THE PROJECT

A brand-new look for the digital room seller of the future. The first software company where you can book a good night’s sleep – of sorts. No coding experience required.

HOW IT ALL STARTED

Re:Guest is a digital room reseller which now also uses AI to enable autonomous reception work. Cutting-edge and raising the bar in hospitality. Too modern? Not according to the 1,000 clients in its portfolio. They love its services as well as its communication concept – bringing sexy back, even in the world of software. They play in the cloud(s) but real life happens down here, on the ground – so the best way to experience who they are is at the YW:OR - Yellow World ORe:Guest. A space. An experience. A dream. Reality. YW:OR is the new DIOR.

SOLUTION

That’s how we came up with the idea of a small hotel, including a lobby and penthouse at the Re:Guest HQ. Current and potential clients can truly experience and experiment the Re:Guest vibes and services. Merano, where the office-cum-hotel is headquartered, has always been on the international map – and it’s a pretty darn cool and lively city, to boot. So a visit is always well worth it. The two sleeping pods are unique – do their position and shape remind you of something? Nailed it: it’s the : in the company’s logo. Drum roll. Mic drop. PEPPIS over and out.

Partner in Crime

THE BRAVE ONES: MIZ & DENIS (RE:GUEST)

IDEE, INTERIOR & STRATEGY: PEPPIS

PROJECT MANAGEMENT: FRANCESCA BERTASI

GRAPHIC RELAUNCH: SABINE EGGER

MODEL: FRANCIS

PHOTOS: TIBERIO SORVILLO