Projects

Torgglerhof

What a unique combination: a farm and a hotel.

SO WHAT IS IT?
WELL, BOTH. A FARMSTEAD HOTEL.

"HEY PEPPIS, YOU CAN HOLD YOUR G&T – BUT WHAT ELSE CAN YOU DO?”

Maria and Christian called us over to the Torgglerhof in 2018. None of us had a clue what to expect – then the G&Ts started flowing, and at some point we became besties. Funny how life works. So, right, why are we even here? Their apple hotel has got a bit of everything, so are we drinking buddies or more?

SO YOU DO APPLES. SO WHAT?
THAT DON’T IMPRESS ME MUCH!

The concept really wasn’t there yet, despite the fact they had a communication plan in place – but it was all about their apples. We thought they were absolutely bananas – everyone can grow and eat apples, but not everyone has a farmstead which can double as a hotel. NOW that’s pure genius. A stylish holiday on a farm for families who want to be in touch with nature but not give up any of their creature comforts. That’s what we want to sell!

A GREAT TIME ON THE FARM.

Seems obvious, right? But this new concept won over the hearts of the entire family. We got invited to all of the meetings with the architects, who even took us seriously. That’s why the suites are 40 sqm, by the way. You’re welcome.

DIE HOF CREW

THE BRAVE ONES: MARIA, CHRISTIAN, MARTIN, SEPP & FAMILY

PRODUCT, CONCEPT & BRANDING: PEPPIS

PRODUCT IDEAS & BRANDING: PEPPIS

ARCHITECTURE: NOA

PHOTOS: ALEX FILZ & EMI MASSMER

MODELS: FRIENDS OF THE HOUSE