What a unique combination: a farm and a hotel.
Maria and Christian called us over to the Torgglerhof in 2018. None of us had a clue what to expect – then the G&Ts started flowing, and at some point we became besties. Funny how life works. So, right, why are we even here? Their apple hotel has got a bit of everything, so are we drinking buddies or more?
The concept really wasn’t there yet, despite the fact they had a communication plan in place – but it was all about their apples. We thought they were absolutely bananas – everyone can grow and eat apples, but not everyone has a farmstead which can double as a hotel. NOW that’s pure genius. A stylish holiday on a farm for families who want to be in touch with nature but not give up any of their creature comforts. That’s what we want to sell!
Seems obvious, right? But this new concept won over the hearts of the entire family. We got invited to all of the meetings with the architects, who even took us seriously. That’s why the suites are 40 sqm, by the way. You’re welcome.
THE BRAVE ONES: MARIA, CHRISTIAN, MARTIN, SEPP & FAMILY
PRODUCT, CONCEPT & BRANDING: PEPPIS
PRODUCT IDEAS & BRANDING: PEPPIS
ARCHITECTURE: NOA
PHOTOS: ALEX FILZ & EMI MASSMER
MODELS: FRIENDS OF THE HOUSE