Projects

WEISSES KREUZ

Chic-shock-baroque in the heart of Innsbruck.

CHIC
SHOCK
BAROQUE

THE PROJECT

Thomas Hudovernik bought the revered Weisses Kreuz in the heart of Innsbruck right next to the Golden Roof. Time had left its mark on the building, so what to do?

THE STARTING POINT

Thomas’ original plan was to resell the Weisses Kreuz – but then he fell in love with Brigitte and the shambolic, old building. The entrepreneur and the hostess with the mostess chose to run the hotel. There was a slight hitch: they knew how to run it, but the rooms and common spaces were just to old to command a good price.

SOLUTION

Thomas called the luminaries at NOA. Then he called us. We came up with the interior concept and a slogan which embodied it: CHIC, SHOCK, BAROQUE. Did you know that even Mozart and other illustrious guests stayed here? There’s a Besenkammer, a Mozart Suite with a pool table – because he was a bit of a cheeky gambler – a Golden Roof Suite, because everyone is hot for the city’s Golden Roof and the Blaue Brigitte, the coolest attic bar in in all of Innsbruck.

Partner in Crime

THE BRAVE ONES: BRIGITTE & THOMAS

ARCHITECTS: NOA

INTERIOR IDEA, STRATEGY, BRANDING: PEPPIS

MODEL: VERENA

PHOTOS: ALEX FILZ & NADJA HUDOVERNIK